David Burden

Mr Burden joined Wellington in 2018 as part of the iProximity acquisition. He is an Australian entrepreneur with 30 years of experience leading start-ups and successful technology businesses. He founded and led what became Australia’s largest and best-recognised interactive and mobile services company, Legion Interactive. In 2008, he joined the ASX-listed digital media company Webfirm Group (now Adslot) as group CEO. Within three years he took it from a valuation of A$2m to a peak of A$120m. In December 2013, Mr Burden and Rohan Lean established an exciting new IoT company, iProximity, with a focus on proximity marketing and digital information services. iProximity was acquired by Wellington in July 2018.
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Recent Posts

AoFrio technology enables customer’s  innovative heat stroke solution

Sep 21, 2022 4:22:28 PM / by David Burden

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AoFrio’s innovative technology has potential for application across a wide range of markets and industries. A good example of this is the incorporation of our Connect™ SCS electronic controller and ECR® 2 high-efficiency motors into a solution developed for the treatment of heat stroke by Global Healthcare SG (Singapore)

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iProximity - Connect Q-Tag and Connect QR code devices

Apr 21, 2022 11:12:48 AM / by David Burden posted in iProximity platform, contactless devices, Connect QR, q-tag

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Wellington’s consumer engagement technologies enable unique omnichannel shopping experiences unlike anything else. Led by our cloud-based iProximity (iPX) platform, the world’s leading retailers and brands engage their consumers, deliver exciting and personalized content, increase LTV, and receive unprecedented visibility into what works and what doesn’t. 

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Wellington in the top brokers picks for 2022

Jan 11, 2022 11:14:06 AM / by David Burden posted in Technology, Investors, IoT

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What a great start to 2022! Wellington featured in the New Zealand Herald as one of the top brokers picks for 2022, picked by the CEO of the NZ Shareholders Association.

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Connected customers with connected coolers

Dec 14, 2021 9:30:44 AM / by David Burden posted in Connected coolers

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We recently connected our most advanced commercial refrigeration customer directly to our live Connect™ Cloud platform; we believe it’s the first commercial refrigeration ecosystem enabled by application programming interfaces (APIs) to serve refrigeration fleet customers.

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Wellington and Gepp, a collaboration that saves 193 million pesos for stores in Mexico

Dec 2, 2021 8:32:24 AM / by David Burden posted in ECR 2 motor, Energy efficiency, Wellington Drive

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IoT insights pay dividends for refrigeration technicians

Nov 3, 2021 9:38:28 AM / by David Burden posted in Wellington Drive, Connect Network, Connect Field, Connect IoT Solutions

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Wellington Connect Field app

I was speaking with the equipment manager of one of the largest and most sophisticated soft drink bottler customers. He explained that they had just finished internal training on the Wellington Connect Field app for their refrigeration technicians. 

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Wellington Mexico NZTE embassy event

Mar 5, 2021 4:51:20 PM / by David Burden posted in ECR 2 motor, Energy efficiency, Sustainability

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Wellington Director and CEO, Greg Allen and Mexico Sales General Manager Jorge Civeira were privileged to have joined distinguished attendees at the seminar for collaboration opportunities for New Zealand and Mexico Business, organized by COMCE.

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A sneak peek at the Connect Monitor

Aug 13, 2020 12:06:41 PM / by David Burden posted in Connect Monitor

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Wellington Drive Technologies new ConnectTM Monitor is rolling out to selected field trial customers in August 2020. Over the next few blogs, we are going to introduce you to the many features of this versatile refrigeration IoT device.

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Connected coolers for business efficiency

Aug 5, 2020 10:21:14 PM / by David Burden posted in Connected coolers

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Globally, more than one million Wellington’s Connect™ SCS controllers and Connect™ Clicks are collecting data from bottle coolers, chest freezers and foodservice cabinets. Many customers report that the insights that flow into their business from their IoT connected equipment allow them to make rapid, intelligent decisions on asset location, performance and servicing.

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