Written by David Burden

Mr Burden joined Wellington in 2018 as part of the iProximity acquisition. He is an Australian entrepreneur with 30 years of experience leading start-ups and successful technology businesses. He founded and led what became Australia’s largest and best-recognised interactive and mobile services company, Legion Interactive. In 2008, he joined the ASX-listed digital media company Webfirm Group (now Adslot) as group CEO. Within three years he took it from a valuation of A$2m to a peak of A$120m. In December 2013, Mr Burden and Rohan Lean established an exciting new IoT company, iProximity, with a focus on proximity marketing and digital information services. iProximity was acquired by Wellington in July 2018.